Expert Tips from Goodson Gallery: How to Value Your Art and Set Fair Prices for Maximum Sales and Success

Expert Tips from Goodson Gallery: How to Value Your Art and Set Fair Prices for Maximum Sales and Success

Pricing your Own Artworks! 5 Steps to take:

As an artist, it can be challenging to put a price on your work. After all, your art is a reflection of your creativity and your vision, and it can be difficult to put a monetary value on something that is so personal. However, pricing your art is essential if you want to sell it and make a living from your passion.

The following are some tips on how to value your art and set prices that are both fair to you and your potential buyers:

  1. Research similar art pieces, including gallery visits One way to determine the value of your art is to research similar pieces that have sold recently. Browse galleries and art shows in your area and take note of the pricing of similar works of the same medium and style as yours. Look at what other artists in your niche are selling their work for and compare their pricing to your own. This can help you understand the market and the demand for your type of art.Consider your experience and skill level Your experience and skill level as an artist can also impact your pricing. If you are just starting out, it may not be realistic to charge the same prices as someone who has been creating art for years. Consider where you are in your artistic journey and adjust your prices accordingly.
  2. Factor in materials and time It’s essential to factor in the cost of materials and the amount of time you spent creating the piece. This can help you determine the minimum price you should charge to cover your costs and time investment. Keep in mind that as your experience and skill level grow, you may be able to charge more for the same amount of time and materials.
  3. Don’t undervalue your work It’s common for artists to undervalue their work, especially when they are just starting out. However, it’s important to remember that your art has value and is worth something to someone. Don’t be afraid to set prices that reflect the time, effort, and passion you put into your work.
  4. Be open to negotiation Remember that setting a price for your art is not a one-size-fits-all solution. It’s okay to be flexible and open to negotiation, especially if you are just starting out. Consider offering different pricing options, such as a payment plan or a discount for multiple purchases.
  5. Keep track of your sales Finally, it’s essential to keep track of your sales and adjust your pricing as needed. If your art is consistently selling quickly, it may be time to raise your prices. On the other hand, if you are not selling as much as you would like, it may be time to reevaluate your pricing strategy.

How Do I calculate my hourly time cost?

Calculating the value of your time as an artist can be a tricky process. It’s important to consider the amount of time you spend on each piece, including the time spent planning, creating, and promoting it. A good starting point is to determine an hourly rate for your work, based on your experience and skill level. For example, if you want to make $50 per hour and a piece takes you 10 hours to complete, your minimum price should be $500. Keep in mind that this method is just a starting point, and it’s important to also consider the other factors mentioned earlier, such as materials and market demand. Over time, as you gain more experience and a following, you may be able to adjust your pricing to better reflect the value of your art.

Are there Effects to Over-Pricing or Under-Pricing?

When it comes to setting prices for your art, many artists can feel nervous about setting them too low or too high. If an artist sets their prices too low, they may undervalue their work and miss out on potential income. On the other hand, if they set their prices too high, they may struggle to find buyers and limit their sales to a smaller pool of collectors.

Setting the price of your artwork high means that you will need to sell fewer pieces to make the same amount of money, but it also means that you will have a smaller pool of potential collectors to sell to. This can limit your sales opportunities, but it also means that you can focus on creating and marketing to a more niche group of buyers who are willing and able to pay higher prices for your work.

On the other hand, pricing your art low can give you a broader clientele to work with, but it also means that you will need to create more art and find more customers to make the same amount of money. This can be challenging for some artists who may not have the time, energy, or resources to create a high volume of work or reach a large number of buyers.


In conclusion, valuing your art and setting prices for it can be a complex and challenging process for many artists. However, by taking the time to research and understand the market, considering factors such as materials, time, and demand, and balancing creativity with business, you can set a fair and reasonable price for your work. Whether you choose to price your art high or low, it’s important to find a balance that reflects the value of your art and resonates with your target audience. By following the steps and tips outlined in this guide, you can increase your chances of success as an artist and achieve your goals.

Need Extra Help?

If you’re an artist who needs extra help with pricing and selling your art, consider contacting Art Agent Mike Anthony. With years of experience in the art world, Mike can offer personalized guidance and support to help you achieve your goals. To learn more and get in touch, visit Mike’s website or social media pages below:

Mike Anthony - Artist / Entertainer Consulting

Goodson Art Agency - All Services for Artists

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